Hello, and welcome to the Woods! You may be familiar with Serendipity Woods: The Etsy Shop, which has been around since all the way back in 2008. In those days, quilts, totes and fidget toys for kids were the Woodsy mainstays, along with handmade plush animals, from recycled clothing. There were mice and owls, groundhogs and snails, and also elephants. Mostly, though - there were bunnies, like Sophie - the little brown (former t-shirt and meaningful sun-top) bunny you’ll see scattered around our site with some of her friends. They all have names, these creations from something that was once something else; and they’re part of a greater story, bits of which spill out here and there when I just can’t contain them. Our Whimsy When We Wish blog is a good place to find a few, like this one, this one, and finally this one, which fill in the blanks a bit.
I’m Pam Selkirk, incidentally. I’m a shop owner, momma to six grown up humans and wife to their dad (who’s also my favorite person and math-brained teammate) for more than 30 years. I’m a crafter, a writer, and a child of Public Television who celebrates a spiritual link to Fred Rogers of Mister Rogers Neighborhood. That’s me above with Sophie, during one of our trips to International Quilt Market. Nowadays, our little shop in the Woods is a place you’ll find premium quilt fabric and all the things that go with it.
I’m happy you’ve found us and I hope you’ll feel at home in our webby little world of creative wonderment. In case you hadn’t noticed, you’ve also found your way to our brand new site apart from Etsy. We’re thrilled to finally be able to spread out a bit and share our style. We call it Modern: Happy. Defined, that sometimes weaves in and out of a variety of genres, but on the most basic of levels, it just means that we attach ourselves to things that speak to us cheerfully (since no one’s got time for anything BUT cheerful these days!). Not to mention, when you throw Modern Happy together into a jumbled pile of quilty happiness - it makes for some darn, awesome scrappy bundles (if we do say so ourselves!).
In the grand scheme here in the Woods, we specialize in fabrics from top brands like Moda, Windham, RJR, Cotton + Steel, Poppie Cotton, Riley Blake and likely more down the line as we go along. You’ll find scrappy bundles (galore) as well, since we’re suckers for quilt projects that evolve as a mind goes along.
One more thing we want to call out before it gets away from us: We’re a Tilda Shop. That not only means we carry the Tilda brand, but it also means we’ve a dedicated shop section JUST for Tilda wares. It’s where you can find all things Tilda, including current collections, basics collections, kits and notions, all at our ‘Tilda in the Woods’ section in the main menu of our home page.
We’re glad you’re here and hope you won’t hesitate to reach out with anything we can do to support your creating or anything we can help you find in here the Woods.